
Weeva's 360˚ Framework
This is your handy guide to the Weeva 360° Framework. Find out what the framework is, and how you can use it to create positive change within your business.
Sometimes, sustainability feels a bit like alphabet soup. So many different acronyms, standards, certification bodies and regulations – it’s hard to know where to start. Weeva’s 360° Framework is designed to simplify sustainability, so that your next step is always clear.
Our partners The Long Run, who are hosted by Preferred by Nature, developed the ‘4Cs’ as a response to the specific challenges the tourism industry faces. The 4Cs are Conservation, Community, Commerce and Culture. These are tailor-made for ecotourism businesses, so Weeva adapted them to apply more generally to the whole hospitality industry.
The result? Weeva’s 360° Framework.

Why 360°?
In sustainability, everything is connected. This framework gives you a 360° view of sustainability using 18 parameters that businesses should consider when managing their operations. It’s a holistic approach that helps ensure sustainable success and impact across all areas.
Weeva’s parameters are not ranked by importance; you can start with whichever one you feel most strongly about. Each parameter can bring its own unique benefits to your business. This holistic approach means that even the smallest step adds up to create impact. That’s how we go from alphabet soup to sensible sustainability.
