Weeva's 360˚ framework

This is your handy guide to the Weeva 360° Framework. Find out what the framework is, and how you can use it to create positive change within your business.

Sometimes, sustainability feels a bit like alphabet soup. So many different acronyms, standards, certification bodies and regulations – it’s hard to know where to start. Weeva’s 360° Framework is designed to simplify sustainability, so that your next step is always clear.

Our partners The Long Run, who are hosted by Preferred by Nature, developed the ‘4Cs’ as a response to the specific challenges the tourism industry faces. The 4Cs are Conservation, Community, Commerce and Culture. These are tailor-made for ecotourism businesses, so Weeva adapted them to apply more generally to the whole hospitality industry.

The result? Weeva’s 360° Framework.

Explore the framework

Why 360°?

In sustainability, everything is connected. This framework gives you a 360° view of sustainability using 18 parameters that businesses should consider when managing their operations. It’s a holistic approach that helps ensure sustainable success and impact across all areas.

Weeva’s parameters are not ranked by importance; you can start with whichever one you feel most strongly about. Each parameter can bring its own unique benefits to your business. This holistic approach means that even the smallest step adds up to create impact. That’s how we go from alphabet soup to sensible sustainability.

Conservation embodies preserving and nurturing the biodiversity and ecosystem services in and around your property through effective habitat, energy, water and waste management. This helps you maintain a thriving natural environment.

Reducing fossil fuels and greenhouse gas emissions is essential for minimising the devastation caused by climate change.

No human life – and therefore no tourism – is possible without healthy ecosystems to support us.

Reducing water usage and protecting natural sources of water are vital for healthy water ecosystems.

Innovative design, proactive management and sustainable materials minimise the carbon footprint of building projects.

Reducing and replacing harmful chemicals protects the air, soil and water from pollution.

Limiting plastic usage and waste generation prevents excessive and harmful waste going into landfills.

Commerce embodies nurturing profitability, resilience and continuity in your business to ensure sustainability through good business practices. This helps you continue to offer reliable employment for those working with you, encourage positive tourism and to invest further in sustainability, all while ensuring you receive a fair return.

Buying from suppliers that share the business’ values is a powerful way to cascade impact up the supply chain.

Being accountable by measuring and honestly reporting on performance in all areas of sustainability is vital for trust and reputation.

Running the business in a commercially sustainable way ensures that it can sustain itself long into the future.

Planning for the future by proactively managing risks is vital for the long-term survival of the business.

Respecting and valuing customers by striving to improve their experience at every turn is important for attracting and retaining business.

Community is recognising your responsibility to the communities around your business, including your own team and local groups, through fair labour and support for local economic development. This helps you build strong, mutually beneficial relationships.

Tourism businesses rely on the local environment and communities. Creating respectful relationships and looking out for their socioeconomic needs is crucial for ongoing business.

Allowing employees to bring their whole selves to work supports the fight against unfair discrimination.

Healthy and happy staff communities feel safe and valued at work.

Creating opportunities for continuous learning enables all employees to reach their full potential.

Culture strengthens intercultural relationships through education, awareness and safeguarding of cultural heritage and diversity. This helps you harness the power that safe, diverse communities offer your business.

Building a business on values of inclusivity, equity and integrity, with a purpose that goes beyond profit, is good for business, employees and the local communities.

Conserving and being sensitive to sites of cultural significance is vital for tourism businesses and the communities they rely on.

Promoting and celebrating the art and culture of the local region helps ensure the appreciation and protection of those cultures.