Off-grid luxury and conservation in De Hoop
Operating with a purpose defines the Morukuru Family Collection. Since their inception, nature conservation and community impact have been deeply rooted in their DNA. In 2007, Morukuru Family launched the Morukuru Goodwill Foundation to support wildlife conservation within the Madikwe Game Reserve, but their impact would not be limited to the African bush alone.
“Morukuru Family have always recognised that sustainability, conservation and tourism go hand in hand.” Rinse Wassenaar, Marketing Manager
Travel south, roughly 1500km cross-country from Madikwe, and you’ll arrive at the southernmost nature reserve in Africa, De Hoop Nature Reserve. Here, the Potberg Mountains and the Indian Ocean flank 34,000 hectares of fynbos, beaches, dunes and vlei wetlands. De Hoop is not only a World Heritage Site, it is part of the Cape Floral Kingdom, one of only six in the World and a Marine Protected Area.
With boundless opportunities for conservation and impact, it was inevitable that a committed changemaker like Morukuru Family would see the potential and get involved to ensure its preservation for future generations.
This is the inspiring story of an off-grid idyll and their daily efforts to drive change.
Sustainable luxury with a small footprint
In 2010, Morukuru Family realised the potential for responsible eco-tourism in De Hoop, according to the ‘low impact – high yield’ principle.
Following very strict building regulations set out by CapeNature, they opened their first exclusive-use property in 2014, followed by a beach lodge in 2018. Both properties are fully off-grid, relying on solar power and borehole water. Local materials were used for the construction and the indigenous Fynbos impacted by both builds was reincorporated into each site.
With minimal disturbance to the fragile and protected Fynbos ecosystem, guests experience this hidden gem as part of an eco-beach holiday or immersive coastal nature experience, while simultaneously generating funds to continue protecting it.
“We try and give the guests an eco-friendly and sustainable experience without cutting out on luxury. Guests don’t have to worry about their footprint because we take care of that as best we can.” Jaco du Plessis, Manager and Marine Guide.
Off-grid sustainable luxury at Morukuru Beach Lodge
Fynbos and game drives in De Hoop Nature Reserve
Conservation of protected Fynbos
Projects that realise positive, sustainable impact
Morukuru Family De Hoop not only contributes financially to CapeNature, but they also assist in eradicating Rooikrans, an invasive non-endemic tree that was once used to stabilise the sand dunes in the reserve but now threatens the vulnerable and protected Fynbos. This initiative provides jobs for the local communities and serves as an educational opportunity to upskill those in the employ of Morukuru Family De Hoop about sustainable conservation efforts. Going full circle, the tree cuttings are then used as firewood to fuel the lodges, with a bio-pellet project currently in the pipeline.
The beach clean-up is another way Morukuru Family De Hoop is taking action for impact. In addition to annual beach clean-up days with staff, volunteer guests and local schools, Morukuru Family De Hoop has recently launched ‘Plastic 4 Coffee’ at their Bites Beach Café. Guests are given a compostable bag to collect rubbish from the beach. Returning with a full bag will earn them a free coffee.
“In only 3 weeks guests have already collected a staggering 118,9 kgs of waste from the beach. We have just created the first custom metrics project for Morukuru Family De Hoop in Weeva! We can now start capturing data for Plastic 4 Coffee, which is awesome. This will also help us in adding possible future custom metrics projects.”
Coastal conservation within De Hoop Nature Reserve
Beach clean-up days with staff and volunteer guests
Eradication of invasive Rooikrans trees by local community members
“Our efforts go further than just Morukuru. This is also for the people; the individuals from the community we come from.” Lizo Msulusulu, Marine Guide
Conservation efforts backed by data
“Without data, you cannot make any decisions. You cannot move; you don’t know what to do; where to go; or what you need to fix.” Lizo Msulusulu, Marine Guide
Morukuru Family has been using Weeva to track their conservation efforts and overall progress and has started to see results. We look forward to sharing their sustainability progress as their data leads to deeper insights and steps toward positive impact.
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