What is Customer Experience?
Respecting and valuing customers by striving to improve their experience at every turn is important for attracting and retaining business. Customer Experience refers to a organisations commitment to providing quality services that reflect the Weeva 360°. This entails recording and curating knowledge and awareness that communicates the customer’s experience journey and purpose.
Why is Customer Experience important?
Improving Customer Experience benefits the business in many ways, most notably through; increasing business competitiveness due to improved reputation and customer retention, but also because it requires you to improve your internal processes. That, in turn, can make your business more efficient and cost effective.
Reference Source: Customer Experience Educational Guide
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