Community Impact

Community Impact is about the creation and management of respectful, collaborative and mutually-beneficial community-related projects and engagements. These projects and all engagement must include input from all stakeholders and social groups in the planning and creating of opportunities for positive impact.

Many – if not all – tourism businesses benefit directly from the communities around them, either directly or indirectly. It is important to ensure that your business plays a positive role in those communities. This is rooted in the idea of being good corporate – and global – citizens.

There a number of benefits in promoting and enhancing Community Impact in your business, Weeva identifies five main reasons:

• Improving corporate citizenship (consumers are actively seeking brands that demonstrate the positive impact they have on their communities)
• Increasing competitive advantage
• Attracting and retaining investors, employees and customers
• Enhances reputation
• Improving support within and from the community

Reference Source: Community Impact Educational Guide

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